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Entrepreneur Abundance System

Entrepreneur Abundance System (EAS) is a video podcast show for owners, managers, and marketers of a small business. Its host, Dr. Betsy Kruger, has guided thousands to work less yet profit more in their startup. Betsy releases new episodes on Tuesdays and Thursdays at noon. Each 3-minute episode reveals new ways to profit from the 80/20 rule. Step-by-step your business will focus on top customers, use effective marketing strategies, and spark your profits.
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Hi Entrepreneurs, I'll guide you step-by-step to plan wise marketing strategies. Warmly, Betsy

Feb 21, 2017

Do you want to get prospects to buy from you? Episode 55 of the Entrepreneur Abundance System clarifies and provides an example of the five steps of a purchase decision: awareness, consideration, evaluation, decision-making, and time of the purchase. Magnify your profits by becoming a Premium Member.

Feb 16, 2017

Episode 54 of the Entrepreneur Abundance System encourages you to ask some of your key customers why they are loyal heavy users of your business. Their responses reveal what motivates prospects to buy from your business and how to create empathetic promotions that convert prospects into key customers. Magnify your profits by becoming a Premium Member.

Feb 14, 2017

Episode 53 of the Entrepreneur Abundance System reveals that Aesop believes entrepreneurs are their own trumpeters. Instead of bragging about your business, promote how your products and services provide lasting value to your key customers. Magnify your profits by becoming a Premium Member.

Feb 9, 2017

Episode 52 of the Entrepreneur Abundance System convinced you to avoid haggling over price. Set the price by researching how much your key customers value your products and services. Magnify your profits by becoming a Premium Member.

Feb 7, 2017

Episode 51 of the Entrepreneur Abundance System demonstrates price skimming with Sea-Doo's lines of personal watercraft. The steps in price skimming are to add value to the most profitable line, to increase its price, and to discontinue lines that tarnish its reputation. Magnify your profits by becoming a Premium Member.

Feb 2, 2017

Episode 50 of the Entrepreneur Abundance System discusses three pricing strategies and encourages you to compete on value, not price, and to replace lost customers with highly profitable new customers. Magnify your profits by becoming a Premium Member.

Jan 31, 2017

Episode 49 of the Entrepreneur Abundance System warns you about the dangers of pricing too low or too high. Just like in Goldilocks and the Three Bears, discover how to price your products and services just right. Magnify your profits by becoming a Premium Member.

Jan 26, 2017

Episode 48 of the Entrepreneur Abundance System helps you add value to your products and services. What do your key customers really value? Magnify your profits by becoming a Premium Member.

Jan 24, 2017

Episode 47 of the Entrepreneur Abundance System motivates you to discover how your key customers value your products and services. Does your business fulfill, maintain, or relieve them? Magnify your profits by becoming a Premium Member.

Jan 19, 2017

Episode 46 of the Entrepreneur Abundance System encourages you to use delivery systems that delight your key customers. Just like franchises, you must train, manage, and regulate your business to consistently deliver what your key customers want. Magnify your profits by becoming a Premium Member.

Jan 17, 2017

Episode 45 of the Entrepreneur Abundance System explains step-by-step how to become a millionaire by treating prospects with respectful empathy. As a result, they sign the contract without seeing a sample nor knowing its terms, and agree to provide referrals. Magnify your profits by becoming a Premium Member

Jan 12, 2017

Episode 44 of the Entrepreneur Abundance System contrasts what customers value in a delivery system. Keep the distribution channels that consistently delight your key customers and prune the other outlets. Spark your profits by becoming a Premium Member.

Jan 10, 2017

Episode 43 of the Entrepreneur Abundance System guides you to discover how to delight your key customers. Consistently delight them and your business will win customer loyalty. Spark your profits by becoming a Premium Member.

Jan 5, 2017

Episode 42 of the Entrepreneur Abundance System encourages you to innovate in your distribution system. For example, Rooms-To-Go solves the problems of customers by offering a broad assortment, low prices, and fast delivery. Spark your profits by becoming a Premium Member.

Jan 3, 2017

Episode 41 of the Entrepreneur Abundance System reviews the first five steps in your marketing plan. These decisions are to focus on quality, describe key customers, compete on strength, delegate weaknesses, and offer treasures. Spark your profits by becoming a Premium Member.

Dec 29, 2016

Episode 40 of the Entrepreneur Abundance System motivates you to focus on your top producing inputs. If marketing students with few resources can start up a profitable business, so can you. Spark byour profits by becoming a Premium Member.

Dec 27, 2016

Episode 39 of the Entrepreneur Abundance System gives an example of why your business should prune product lines that dilute the brand image of its most profitable line. You can spark your profits by becoming a Premium Member.

Dec 22, 2016

Episode 38 of the Entrepreneur Abundance System presents three easy ways to prune products and services -- prioritizing functions, eliminating options, and simplifying the process. You can spark your profits by becoming a Premium Member.

Dec 20, 2016

Episode 37 of the Entrepreneur Abundance System convinces you to discontinue your less profitable products and services. Just like lilac trees bloom more abundantly after pruning, your business will prosper more abundantly after pruning its less profitable items. You can spark your profits by becoming a Premium Member.

Dec 15, 2016

Episode 36 of the Entrepreneur Abundance System explains why you can profit more by offering less. The 80/20 rule predicts the top 20% of your products and services will generate 80% of your profits. Thus, your business should offer these items, discontinue other items, and develop new items your key customers desire. You can spark your profits by becoming a Premium Member.

Dec 13, 2016

Episode 35 of the Entrepreneur Abundance System encourages you to offer different strokes for different folks. For example, Kimberly-Clark considered its plastic felt to be worthless as a household fabric, but a Chinese company recognized its value as cheap thermal insulation. Spark your profits by becoming a Premium Member

Dec 8, 2016

Episode 34 of the Entrepreneur Abundance System reviews types of competition, growth strategies, product positioning, and the product life cycle. Be sure to offer exactly what your target market desires, without compromising. Spark your profits by becoming a Premium Member.

Dec 6, 2016

Episode 33 of the Entrepreneur Abundance System contrasts the uncontrollable and controllable aspects of marketing. You can control the four Ps of the marketing mix: Product, Price, Place, and Promotion. Learn to spark your profits with controllable marketing decisions by becoming a Premium Member.

Dec 1, 2016

Episode 32 of the Entrepreneur Abundance System reviews the first section of your marketing plan. SWOT Analysis considers the uncontrollable aspects of your business: Flip a problem into an Opportunity, target customers that remain despite Threats, specialize in your Strengths, and Let suppliers compensate for your Weaknesses. Apply SWOT Analysis to your business by becoming a Premium Member.

Nov 29, 2016

Episode 31 of the Entrepreneur Abundance System confirms the 80/20 rule is a universal law of nature. Vilfredo Pareto discovered how the quality of inputs predicts their results. You can profit from the 80/20 rule by becoming a Premium Member.

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