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Entrepreneur Abundance System

Entrepreneur Abundance System (EAS) is a video podcast show for owners, managers, and marketers of a small business. Its host, Dr. Betsy Kruger, has guided thousands to work less yet profit more in their startup. Betsy releases new episodes on Tuesdays and Thursdays at noon. Each 3-minute episode reveals new ways to profit from the 80/20 rule. Step-by-step your business will focus on top customers, use effective marketing strategies, and spark your profits.
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Now displaying: December, 2016

Hi Entrepreneurs, I'll guide you step-by-step to plan wise marketing strategies. Warmly, Betsy

Dec 29, 2016

Episode 40 of the Entrepreneur Abundance System motivates you to focus on your top producing inputs. If marketing students with few resources can start up a profitable business, so can you. Spark byour profits by becoming a Premium Member.

Dec 27, 2016

Episode 39 of the Entrepreneur Abundance System gives an example of why your business should prune product lines that dilute the brand image of its most profitable line. You can spark your profits by becoming a Premium Member.

Dec 22, 2016

Episode 38 of the Entrepreneur Abundance System presents three easy ways to prune products and services -- prioritizing functions, eliminating options, and simplifying the process. You can spark your profits by becoming a Premium Member.

Dec 20, 2016

Episode 37 of the Entrepreneur Abundance System convinces you to discontinue your less profitable products and services. Just like lilac trees bloom more abundantly after pruning, your business will prosper more abundantly after pruning its less profitable items. You can spark your profits by becoming a Premium Member.

Dec 15, 2016

Episode 36 of the Entrepreneur Abundance System explains why you can profit more by offering less. The 80/20 rule predicts the top 20% of your products and services will generate 80% of your profits. Thus, your business should offer these items, discontinue other items, and develop new items your key customers desire. You can spark your profits by becoming a Premium Member.

Dec 13, 2016

Episode 35 of the Entrepreneur Abundance System encourages you to offer different strokes for different folks. For example, Kimberly-Clark considered its plastic felt to be worthless as a household fabric, but a Chinese company recognized its value as cheap thermal insulation. Spark your profits by becoming a Premium Member

Dec 8, 2016

Episode 34 of the Entrepreneur Abundance System reviews types of competition, growth strategies, product positioning, and the product life cycle. Be sure to offer exactly what your target market desires, without compromising. Spark your profits by becoming a Premium Member.

Dec 6, 2016

Episode 33 of the Entrepreneur Abundance System contrasts the uncontrollable and controllable aspects of marketing. You can control the four Ps of the marketing mix: Product, Price, Place, and Promotion. Learn to spark your profits with controllable marketing decisions by becoming a Premium Member.

Dec 1, 2016

Episode 32 of the Entrepreneur Abundance System reviews the first section of your marketing plan. SWOT Analysis considers the uncontrollable aspects of your business: Flip a problem into an Opportunity, target customers that remain despite Threats, specialize in your Strengths, and Let suppliers compensate for your Weaknesses. Apply SWOT Analysis to your business by becoming a Premium Member.

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